5 min read How to edit a screen recording into a product demo video
A step-by-step editing workflow for turning a raw SaaS screen recording into a demo people can follow: cut to one task, guide the eye, explain what the UI hides.
Read insightInside the edit.
The stories, decisions and lessons behind better video.
39 articles
5 min read 
7 min read Real UI, illustrated UI or abstract animation for a SaaS video?
Choose how much of your product interface to show, with a UI decision matrix, a 75-second storyboard and a practical product-team handoff.
Read insight
8 min read Where should patient education videos live, and how do you measure them?
Plan patient videos for pre-visit links, waiting rooms, post-visit recaps and public channels. Measure understanding without claiming clinical outcomes.
Read insight
8 min read How to choose a production partner for an education video library
Compare suppliers for a multi-video education library: scope a paid pilot, test review capacity, assess quotes and agree a usable handover.
Read insight
11 min read How to turn a long podcast into short clips that still make sense
A practical podcast-to-shorts editing method, with a worked source-to-clip map, selection worksheet and questions to ask a podcast editor.
Read insight
8 min read Who should own a SaaS product video? A guide by video type
Assign SaaS video responsibilities across product marketing, Product, Design, customer success and production, with an ownership table and sample handoff.
Read insight
7 min read How do you choose a video partner for a SaaS launch?
A practical SaaS video agency selection guide: compare full films, score product accuracy, use a sample brief and agree revisions before hiring.
Read insight