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Press kit

About Fitastic Digital Media

Fitastic Digital Media (FDM) is a video production, editing and animation company led by founder Raksham Shahu. It makes product explainers, podcast and interview cutdowns, motion graphics and video libraries for healthcare, finance and software teams in the US, UK and other English-speaking markets.

Founded in 2025. Team of 14. Based in India, delivering remotely.

Founder

Raksham Shahu is the founder of Fitastic Digital Media. FDM started as a performance marketing business, and the shift to video came from watching ad budgets fail on weak content. He works directly with clients on the audience, the objective and the edit decisions.

“Most revisions are not born in the edit. They are born in an earlier conversation that never happened.”

Raksham Shahu, in Every revision is a decision someone postponed

Topics Raksham can speak to

Why video projects fail before editing begins
Staged approvals that prevent late rework
Editing expert and doctor-led content without burdening the expert
Turning podcast and interview recordings into clips that stand alone
Product explainer versus product demo for SaaS
Why performance ad spend is wasted on weak content

Media contact

Raksham Shahu, Founder
raksham@fitasticdigitalmedia.com
+91 9702947211