Krista.ai
Explain a whole platform
A three-minute Krista.ai video built on three ideas: complete, cognitive and careful. It moves from a sprawl of apps and AI agents to one platform.
Watch the video ↗Explainer video production
Explainer videos that make a hard idea easy to follow.
FDM scripts, designs and animates explainer videos for companies in India and abroad. Send us the product, the platform or the idea nobody understands the first time. We find the one thing the viewer needs to get, and build the video around it.
Explainers for Krista.ai, GWI, Signzy, Mega We Care and AssetPlus
Short answer
Looking for an explainer video company?
FDM is a video production company in Pune, India that makes explainer and animated videos for companies in India, the US, the UK, Australia and Europe. We script the idea, design the visuals, animate and finish the video, and your own expert approves every claim. Published explainers include platform and product videos for Krista.ai, GWI and Signzy, health education for Mega We Care and finance education for AssetPlus.
Watch every explainer ↗What to check before you hire an explainer video team
| Check | Why it matters | How FDM handles it |
|---|---|---|
| Finished explainers you can watch | A reel of best moments hides whether the team can explain one idea from start to finish. | Full Krista.ai, GWI, Signzy and Mega We Care explainers can be watched on this site. |
| Script before animation | Changing the story after animation starts is the most expensive kind of revision. | You approve the script and scene outline, then the visual direction, before full animation. |
| Accuracy owned by your expert | An explainer that gets the product or the science wrong does more harm than no video. | Your product, medical or compliance reviewer approves claims. We do not invent features or results. |
| Real UI or illustration | Real screens build recognition; illustration explains what the screen cannot show. | We use both and pick per video: Krista.ai uses animated interface cards, Mega We Care uses explanatory animation. |
| Works with the sound off | Many viewers watch on mute in feeds and on sales pages. | Captions and on-screen text are part of every finish, not an extra. |
| Cutdowns and a series | One explainer often needs a short version and later episodes in the same style. | Shorter cuts and vertical versions on request, and one visual system across a series. |
Six explainer jobs
Six ideas, six finished videos.
Krista.ai
Make a technical idea visual
A Krista.ai explainer that turns an AI research topic into business-task graphics and a structured checklist.
Watch the video ↗
GWI
Introduce a new product
GWI's Spark, shown through conversational product moments, audience data and animated typography.
Watch the video ↗
Signzy
Connect several capabilities
A compact Signzy video that moves between identity, KYC and transaction monitoring in one consistent visual style.
Watch the video ↗
Mega We Care
Teach a health topic simply
A Mega We Care education video on vitamin D that combines explanatory animation, captions and one consistent visual treatment.
Watch the video ↗
AssetPlus
Turn an abstract topic into beats
A sequence from the AssetPlus education library where typography and transitions make behavioural biases easy to follow.
Watch the video ↗- 01 Find the one idea. We start with who is watching and the single thing they should understand by the end. Everything else is a candidate for cutting.
- 02 Script and structure. A short script and scene outline: the problem, how it works, what changes. You approve it before anything is animated.
- 03 Visual direction. Style frames for the look: animated UI, diagrams, typography or illustration, matched to your brand.
- 04 Animate, voice and finish. Motion graphics, voiceover or presenter footage, captions and a clean sound mix.
- 05 Review and deliver. Your product, medical, compliance or brand owner checks claims. Two revision rounds are normally included before final exports.
When an explainer helps
Signs you need one.
- Your sales team explains the same idea on every call.
- People nod at the homepage but still ask what the product actually does.
- The product works behind the scenes, so a screen recording shows very little.
- An expert can explain the topic in person, but it gets lost in a long document.
- You need one idea told the same way across a website, a deck and social.
Before you brief us
Explainer video questions.
Start with one explainer ↗What does an explainer video company do?
It turns a product, process or idea into a short video that someone can follow without a live presenter. That usually means a script, a visual style, animation or presenter footage, voiceover, captions and sound. FDM does all of these in one team and works with your expert on accuracy.
Do you make animated explainers or live-action ones?
Mostly animated and motion-graphics explainers, often mixed with real product screens or presenter footage you already have. The Krista.ai, GWI and Signzy videos are animated; Mega We Care combines expert interviews with animation.
How long should an explainer video be?
Long enough to make one idea clear. A product or platform explainer is often one to three minutes; a social cutdown is shorter. If the script needs more than one idea, a short series usually works better than one long video.
How long does an explainer video take to make?
It depends on the script, the style and how quickly reviews come back. We agree a realistic schedule after seeing the brief, rather than promising one turnaround for every video.
Explainer video or product demo: which do we need?
An explainer shows why the problem matters and what changes for the customer. A demo shows how the product is used, step by step. Many teams need both, for different moments in the buying journey.
Should we use an AI video tool instead?
AI tools are fine for quick internal videos. A custom explainer is worth it when the idea is hard, the audience is sceptical or the video carries your brand in front of buyers. We use AI for repetitive parts of the edit, not for the story or the faces.
Do you work with companies in India and abroad?
Yes. FDM is based in Baner, Pune, and works with companies across India and remotely with teams in the United States, United Kingdom, Australia and Europe. Reviews happen on shared links, so location does not slow the project down.
Which industries do you make explainers for?
Any company with something worth explaining. Our published explainers cover software (Krista.ai, GWI), fintech (Signzy), health education (Mega We Care) and finance education (AssetPlus).
How is an explainer video priced?
We quote after a short call, because a 60-second product video and a 10-part education series are different jobs. You can start with one video before committing to more.