Krista.ai / SaaS and Software

An AI workflow, made visible.

FDM created product and use-case explainer videos for Krista.ai and edited short-form content from its podcasts.

The brief

What the work needed to do.

Krista.ai needed to communicate product capabilities and workflow-based use cases in a form that viewers could follow without oversimplifying the platform.

FDM’s scope

Narrative and edit interpretation
UI-led visual storytelling
Motion graphics
Editing and staged review
Podcast cutdowns

Inside the edit

Three decisions you can see.

Use familiar email and system cards to orient the viewer.

Connect each interface moment to an action in the story.

Keep typography and movement in service of the explanation.

The deliverables

Product explainers and use-case stories, supported by podcast cutdowns.

Podcast cutdown / motion graphicsFrom an AI conversation to a visual explanationWatch ↗Product explainerFrom inbox to actionWatch ↗

See the review process ↗