This is Fitastic Digital Media

From India, for the world ↗

This is
Fitastic
Digital Media.

I’m Raksham. I turn complex subjects into films people can follow, from the first idea to the final edit.

Meet the thinking behind the films ↓
Raksham Shahu laughing during an FDM recording session
Raksham, between takes. / FDM

The point of view

Complex subject.
Interesting film.

A product workflow. A doctor’s explanation. A financial idea. The subject can be complicated. Watching it shouldn’t feel like work.

I bring storytelling, editing and motion design together to find the story, shape the pace and make the important parts land.

A little less telling. A little more showing.

It’s all in the choices.

Krista.ai / Selected sequenceFDM EDIT ROOM
01Product story02Interface motion03Visual hierarchy

Turn a workflow into a story.

Interface cards move between email, CRM and ERP. The viewer can follow the task, not just a list of features.

Watch the film ↗
One video.487client comments.

A real FDM story about taste, trust and taking responsibility for the edit.

Behind the brand

Not just
“make it pop.”

FDM is my independent practice. You work directly with me on the audience, the objective and the creative decisions behind your film.

One client left 487 comments on a video. That experience sharpened a question I still ask: which decisions does the client want to delegate, and what do I need to make them well?

The 487-comment story ↗

The original FDM attitude. Still here.

F**K
BORING CONTENT.

Thoughtful about the message.
Restless about the execution.

See what that looks like ↗

A few things you might ask

Before we
hit record.

What does FDM do?

I create product films, expert education, motion graphics, podcasts, cutdowns and repeatable video libraries. I can help shape the story as well as finish the edit.

Who do you work with?

My focus is healthcare and pharma, finance and fintech, and SaaS and software. My wider work also includes documentary edits, founder content and campaigns.

Can we bring existing footage?

Yes. Product recordings, interviews and long-form episodes can be the starting point. I review the available material before we agree on what to make.

How involved will we be?

You approve the brief, story and visual direction before the final edit. Specialist feedback comes together through one decision owner.

How quickly can we start?

Send the brief, deadline and available material. We agree on scope and a realistic schedule before starting, rather than promising the same turnaround for every film.

Client feedback

“Make sure every partner gets it. Make sure the reps all use it, everything.”
John Michelsen · Krista.ai
On the conversation-agent video.
Watch the film ↗

Creator feedback

“Great job overall. Loved the graphics, animations, pacing.”
DannyXBT ↗
Feedback on an in-progress edit.

Creator feedback

“If we can keep up this level....i’m happy”
Maus Van taul
Owner of Footy Heaven and New Elements.