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AssetPlus / Finance

A library with a shared visual language.

FDM helped AssetPlus create a 100-video library for people interested in becoming mutual fund distributors and operating successfully.

The brief

What the work needed to do.

A large educational program needed consistency in pacing, visual language and delivery. Treating the work as 100 disconnected edits would have increased review effort and variation.

FDM’s scope

  • Presenter-led editing
  • Motion graphics
  • Consistent visual language
  • Long-form pacing
  • Library-scale post-production workflow

Inside the edit

Three decisions you can see.

01

Separate the explanation into recognisable visual beats.

02

Use repeatable typography and motion across education topics.

03

Keep presenter-led moments connected to the visual explanation.