5 min read How to edit a screen recording into a product demo video
A step-by-step editing workflow for turning a raw SaaS screen recording into a demo people can follow: cut to one task, guide the eye, explain what the UI hides.
Read insightFor product, marketing and customer education teams
Software product education
Make an unfamiliar workflow understandable before asking a buyer or user to remember every feature.
The useful format depends on the viewer's job: discover the value, evaluate the workflow, launch a feature or learn the product. These articles help software teams choose the right layer of explanation.
Published field notes
Start with the decision in front of you.
5 min read 
7 min read Real UI, illustrated UI or abstract animation for a SaaS video?
Choose how much of your product interface to show, with a UI decision matrix, a 75-second storyboard and a practical product-team handoff.
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8 min read Who should own a SaaS product video? A guide by video type
Assign SaaS video responsibilities across product marketing, Product, Design, customer success and production, with an ownership table and sample handoff.
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7 min read How do you choose a video partner for a SaaS launch?
A practical SaaS video agency selection guide: compare full films, score product accuracy, use a sample brief and agree revisions before hiring.
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7 min read AI explainer video or custom animation: what should a SaaS team choose?
When a SaaS video should use a screen recording, custom animation or AI, plus a five-shot test to compare accuracy, editing control and total effort.
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5 min read What should you ask in a B2B customer testimonial video?
Twelve interview questions, useful follow-ups and an edit map for a credible customer video, even when the customer cannot share performance numbers.
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7 min read SaaS product demo video script template, with a worked example
Write a SaaS demo script using a scene-by-scene template and a fictional worked example. Show the real workflow without inventing features or results.
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5 min read How to keep SaaS demo videos up to date when your product changes
A practical maintenance system for SaaS demos: separate stable stories from changing screens, track versions and decide what to replace first.
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3 min read A product launch does not need one video. It needs a video system.
Plan one approved product story across launch, use-case, sales, onboarding and short-form assets without producing each piece from zero.
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4 min read How long should a SaaS product explainer be?
Choose runtime from the viewer's job, level of intent and placement instead of forcing every product into a universal 60-second rule.
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4 min read How to scale customer education with product walkthroughs
Turn software walkthroughs into task-based training: prioritize repeat questions, reuse clear modules and keep a growing video library current.
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4 min read Product explainer versus product demo: what should a SaaS company create?
A buyer-focused framework for choosing between a product explainer, a product demo or a sequence that uses both.
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