SpotDraft / SaaS and Software
A short-form technology story
Short-form / motion design
Inside the edit
An editorial short using product imagery, animated compositions and rapid visual changes to tell a technology story in a vertical format.
Read automatic transcript
Automatically transcribed from the showcased film. Wording may contain errors. This is the client’s narration, not advice from FDM.
Trying to solve the mobile phone problem for Microsoft was the biggest problem, right? We had a Windows Mobile operating system, which we were making, you know, $10 a device for years on. And then all of a sudden, you know, Apple showed up with the iPhone, and then Google showed up with Android, and Android was free. And our whole business model was being questioned. And our software play was our operating system. And again, being undercut by a free Android operating system. And the first thing I did was say, hey, look, why don't we go charge a patent license fee for all the Android, because they're free. And like, how much can we get? And I'm like, let's charge everyone $7 a phone. And people are like, where did that number come from? I'm like, the number came from because someone wants to charge me $7 a DVR box. And so I picked the $7. And it turned into this huge program for Microsoft. That's how damages work.
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