June 17, 2025
Not sure what to post? Here are the top 3 content types that are working for Indian brands in 2025, based on real data and results.
Indian audiences are changing fast. What worked in 2022 doesn’t cut it anymore.
If you're a small business, creator, or startup — the question is: What kind of content actually works now?
Top Content Types:
1. Relatable Hinglish Skits
- Works well for: Real estate, lifestyle, D2C brands
- Platforms: Instagram Reels, YouTube Shorts
2. Value-Driven Reels & Carousels
- Works well for: Agencies, B2B SaaS, coaches
- Platforms: LinkedIn, Instagram
3. Creator-Led Content (But Non-Cringe)
- Works well for: Fashion, beauty, food
- Platforms: Instagram, YouTube, even WhatsApp
Bonus Tip: Speak the Right Language
- English for premium metros
- Hinglish for Tier 1 & Tier 2
- Regional content (Marathi, Tamil, etc.) for hyper-local virality
Final Thoughts:
At Fitastic Digital Media, we don’t just “make content” — we make it work.
Want a content strategy that’s made for India? Let’s talk.