WEBVTT

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 Welcome to TikaMobile.

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 Let's start with logging in Insights module.

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 From the HCP profile, click "Add Insight" to open the entry

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 form.

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 At the top, select the HCP you met with.

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 In the MSL Inputs panel below, fill in everything about the

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 interaction.

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 The date, the source, priority level, therapeutic area, etc.

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 Along with your actual insight in the free text field.

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 You have up to 4,000 characters, so capture exactly what was

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 said.

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 And if you're on the go, use the dictation feature to capture

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 the details hands-free.

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 Scroll down and you'll see a few more powerful fields.

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 Tika MSL generates sentiment, hashtags, and AI-recommended next

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 steps directly on the record,

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 giving you a smart starting point for follow-up.

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 Your manager can leave coaching notes in the manager comment

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 section,

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 keeping feedback tied directly to the insight.

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 And in the Post Insight action panel, set your follow-up date,

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 choose a topic,

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 and check the action office complete once it's done.

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 Now let's look at the Insights dashboard.

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 This is where you get a full picture of all captured insights

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 across the team,

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 filter by therapeutic area, and browse by month.

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 The word cloud shows your most frequently discussed products at

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 a glance,

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 and the contributor charts show how each team member is adding

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 to the knowledge base.

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 Now let's navigate to Analyze Insights.

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 Tika MSL's built-in AI chatbot for your field data.

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 Select your therapeutic area, then simply ask questions in

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 plain language.

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 In this example we type, "Show me a stacked bar chart for KOL

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 sentiment around Luparka in the last 12 months."

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 The AI instantly returns a visual chart, along with a detailed

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 written analysis,

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 breaking down sentiment month by month, spotting peaks and dips,

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 and telling you what those patterns mean for your product.

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 And if you want to dig into a specific data point,

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 just click any insight number that appears in the AI response.

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 The full insight record opens in a pop-up, so you always have

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 the context behind every number.

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 You can download the report as a PDF.

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 Click Insights Summary, set your date range,

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 and the AI reads through all your team's insights and extracts

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 the most important key points from HCP conversations,

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 ideal for QBRs or leadership briefings.

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 Click Key Themes, and the AI organizes those same insights into

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 strategic themes,

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 like clinical data and research collaboration, or treatment

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 side-effect management,

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 each backed by the specific subpoints your HCPs actually raised

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 in the field.

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 When you're ready to share findings beyond the platform, go to

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 the Report Wizard.

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 Select your therapeutic area, choose a report type, set your

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 date range, and hit Generate.

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 Your report is produced in both PowerPoint and Word format,

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 and saved automatically in your report history.

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 Under My Reports, you can build and manage your own custom

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 report templates,

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 defining the name, description, and the specific questions each

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 report should answer.

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 And if you're not sure what report to run, use AI-powered

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 report ideas.

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 The AI analyzes your existing insights and suggests report

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 structures tailored to what your team is actually capturing in

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 the field.

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 With Tika MSL's Insights module, every field conversation

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 becomes a piece of intelligence your entire medical affairs

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 team can act on.