WEBVTT

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 we think that that needs to be the operating model

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 for every business.

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 And for a larger enterprise,

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 you'll have to start this at a departmental level,

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 but you will need to have some way

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 to stitch all of that siloed and cement block fencing

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 you put around every one of those departments

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 in order to get there.

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 We think the customer journey is the right way

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 to do that for most businesses.

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 So follow the path your customer takes

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 to interact with you.

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 Start anywhere along that path,

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 but do that as the way for you to establish that theme

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 through the organization that brings us all together.

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 Because once you do,

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 every single part of the business is healthier,

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 runs faster, is smarter, et cetera.