WEBVTT

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 So, there are six major elements that I have identified from my

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 personal experience as

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 an MFD.

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 If you get these on the right track, results are assured.

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 Point one, the psychology behind landing pages.

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 At the very first, let's talk about client psychology while

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 surfing through the landing

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 pages.

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 If you are smart enough to understand and successfully play

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 with your client's psyche, there are

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 higher chances of them approaching you through your landing

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 page.

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 There are many investors I know who often underestimate the

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 importance of client psychology

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 and fail miserably, even when they are good at advising.

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 So, now, how can you enter your client's brain when he or she

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 ends up at your landing

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 page?

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 Well, there are some simple aspects which we are going to

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 discuss now, so get it right

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 to make it right.

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 Now, think of your regular website like a showroom.

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 People walk in, browse around and maybe even leave and come

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 back later.

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 That's fine, because that's how showrooms work.

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 But a landing page, oh no, that's not a showroom, that's a

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 doctor's clinic.

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 You walk in, sit down and the whole focus is on your problem.

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 No distractions, no extra noise, no wandering around.

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 Just one burning question and whether the doctor you’re meeting

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 can fix it.

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 And that's exactly what happens when someone clicks your ad or

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 post.

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 They're coming with one specific question in their head.

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 It might be, how do I retire by 45 or how do I save enough for

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 my child's college?

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 And your landing page has to look them in the eye and say, yes,

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 you're in the right

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 place and I can solve this.

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 Nothing else matters at that moment, so how do you do it?

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 It's crucial but simple at the same time.

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 You need to start with the headline that literally mirrors

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 their problem.

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 For example, don't write comprehensive financial planning, that's

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 vague.

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 It feels like a brochure or an in-depth report.

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 Instead, write something like how working moms can build a 2

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 crore rupees retirement

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 corpus with just rupees 10000 a month.